Welcome to Dewkes – the dog treat brand that started in Mumbles with a big idea: better snacks for good dogs (and happier humans too).
Back in January 2021, James and Jane decided pets deserved more than boring biscuits. So they created Dewkes – a place where tails wag harder, treats taste better, and paw-rents feel smug about what they’re feeding their four-legged besties.
FOR THE LOVE OF DOGS
We're dog-obsessed, and ensure everything we create is the best it can be for our four-legged friends. You might even say Duke and Roux are the real bosses around here. They sniff-test, taste-test, and usually keep us humans in line.
From Wales, With Woofs
Every purchase is packed with the best natural goodies we can get our paws on – no nasties, just tail-thumping flavour. Order online, grab one in-store, or send a gift box to another lucky pup. Wherever you are, a little bit of Gower charm is tucked inside.
Welcome to the Dewkes Pack
Whether you’re a lifelong dog lover or a brand-new pup parent, we’d love to welcome you to the pack. Grab a treat, share a wag, and make snack time the best time. Follow us on our social channels using @dewkespet for plenty of dog content.
ENJOY DEWKES OUT AND ABOUT
We believe a Happy Dog = Happy Human. That’s why you’ll also spot Dewkes treats in cafés, pubs, and all sorts of places across the UK – because dogs deserve a seat at the table too (ok, maybe under it).
Dewkes TV

Meet the Humans Behind the Treats
Meet James & Jane
The humans behind the snacks. Back in 2021, James and Jane decided life’s too short for bland dog biscuits. With their trusty sidekicks, Duke and Winnie (and now Roux), they set out to make treats that actually get tails wagging and paw-rents nodding with approval.
They’re not just business partners, they’re full-time treat-testers (the dogs get first dibs, of course), café explorers and believers that dogs deserve to be spoiled silly.
Their mission? Simple: to make snack time the happiest part of your pup’s day and yours too.
THE DEWKES STANDARD

MEET THE REAL BOSS
MEET DUKE, OUR CHIEF SNACK OFFICER
Every good business needs someone with very high standards. Ours just happens to have four legs.
Introducing Duke, the Cavalier King Charles Spaniel who inspired the name Dewkes and still keeps a close eye on everything we make.
Like many Cavaliers, Duke has a naturally serious expression. The kind that suggests he’s constantly judging the quality of the snacks in the room...Which, to be fair, he usually is.
These days Duke holds the very important title of Chief Snack Officer, and he takes the role extremely seriously. Every new recipe has to pass the ultimate quality check: the Duke Test - If Duke wouldn’t eat it, we simply won’t sell it.
Luckily, Duke is something of a connoisseur. Only natural, grain-free recipes made with proper ingredients earn his approval. No fillers. No nasties. Just the good stuff.
When he’s not overseeing quality control, Duke can usually be found supervising snack production, posing for photos, or reminding everyone that being called Duke does come with certain royal expectations.
